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It is important to discover what the key triggers are if a brand wishes to connect with its consumers in an emotional and effective manner. To effectively engage with passing shoppers, your product needs to stand out around its competition. Aim to make your product the ambassador of its category, for example; Hoover...

Uniforms helps to create a positive first impression, your employees look clean and groomed, and your customers will easily distinguish between employees and other customers. Customers like to be able to point to someone they can turn to for assistance without too much trouble. Wearing a uniform proudly can also promote a sense of team in the work place...